Affluent, prime families, urban upmarket apartments owners

Urban Cosmopolitans consist of wealthy young to middle-aged individuals who are Chinese or expatriates capable of speaking English and Putonghua. Having received university education, they hold senior positions in management and administration with much high salaries. A large proportion of them works in industries like financing and insurance, and miscellaneous social and personal services, with many working in international companies. They have a high priority on their children’s education. Their children, likely age 15 or below, will attend tutorial classes or extracurricular activities after school or during the weekend. They tend to setup funds or savings for their child’s future education purposes. They hire domestic helpers to look after their children and do the house works. The majority are homeowners and are still paying mortgages for their properties.

Urban Cosmopolitans live in urban or suburban areas in Hong Kong. Representative areas include but not limited to Mid-levels, West Kowloon, Tsuen Wan, and Tseung Kwan O.

B04 Young Achievers

Young and wealthy achievers, urban upmarket apartments

Young Achievers are young high-income individuals, being Chinese or expatriates, able to speak Putonghua or English. Their families are singles or married couples. They have received university education with studies in fields like business and commercial studies, health/medical studies, and architecture. They are high-income individuals with occupations as senior managers, administrators, or professionals.

Young Achievers live in urban upmarket apartments. Most of them own their living property rather than rent. Representative areas include but not limited to Mid-levels, Happy Valley, and newly developed areas of West Kowloon.

B05 Urban Achievers

Affluent, young adults small families, urban relatively upmarket apartments, located close to public transfer spots

Urban Achievers are young individuals with successful careers and high incomes. Their families are younger, usually small in family sizes, some with children and some just getting married. They depend on household helpers for daily life. They possess post-secondary education qualifications and are able to speak Putonghua, English or other languages.

Urban Achievers consist of people living in relatively upmarket and large-scaled private apartments/housing estates close to MTR or public transfer stations. These private apartments usually have shared amenities and decent clubhouses. Representative areas include but not limited to West Kowloon, areas around Olympic Station, Hung Hom, Tsuen Wan, and Tseung Kwan O.

B06 The Cosmopolitans

Very better off, adult families with kids, homeowners, traditional superior and large-scaled private apartments, high purchasing powers

The Cosmopolitans are middle-aged families with high incomes. Educated and upscale, they are urbane families with kids in mature communities. Most of them completed their university education in the fields like business and commercial studies, health, arts and social sciences, and teacher training. A significant portion of them works in industries like information and communications, financing and insurance, public administration, and personal services. Household helpers are usually hired to take care of their kids and daily family affairs. With high income, they also have substantial spendings on the mortgage, private cars, domestic helpers, and child’s education and activities costs. They tend to own private cars. They own their homes in popular housing estates. Those who have mortgage payments need to pay more than HK$10,000 per month.

The Cosmopolitans consist of people living in traditional superior Large-scaled private housing estates with comprehensive shared amenities. These private estates Are concentrated in urban MTR areas. Representative estates include but not limited to South Horizons in Ap Lei Chau, Heng Fa Chuen in Chai Wan, Island Resort in Siu Sai Wan, Parc Oasis in Kowloon Tong, Lions Rise in Wong Tai Sin, Laguna City, and Sceneway Garden in Lam Tin, City Point in Tsuen Wan, Tierra Verde in Tsing Yi, Vista Paradiso in Ma On Shan, Festival City in Tai Wai, and The Palazzo in Fo Tan.

B07 Up-and-Comers

Upper-midscale younger family mixes, fast-growing and suburban large-scaled private apartments, heavy mortgages

Up-and-Comers are young families likely with high income. They have high-income senior management positions, working in industries like information and communications, banking and finance, and insurance. They received university education. They tend to own their homes under mortgage. Some also own private cars under car loans. They travel frequently for both work and pleasure. They are keen to adopt the latest technology. Mortgage payments are the main portion of their family expenditures. Some people prefer to pay higher rent instead of purchase a home, likely for better home quality or having rental subsidies from their companies

Up-and-Comers live in fast-growing suburban large-scaled private housing estates. Representative areas and estates include but not limited to Lohas Park and Metro City in Tseung Kwan O, Discovery Bay in Lantau Island, Park Island in Ma Wan, The Visionary and Caribbean Coast in Tung Chung, Yoho in Yuen Long, and Hong Kong Gold Coast in Tuen Mun.