Middle-aged to mature family mixes, public renters, low incomes, low educated, mature public estates

Urban Practicals are middle-aged, low-income families that they enjoy low rent benefits from government public housing schemes. Some may include joint and extended families. They have mainly primary education level and some of them even never received any education. Their occupations are mainly plant and machine operators and assemblers, service and sales workers, craft and related workers, and other elementary occupations. Many of them work in industries of accommodation, food services, and construction.

Urban Practicals live mainly in public estates that are mainly located in Kowloon and the New Territories. Representative areas include but not limited to Kowloon East, Wong Tai Sin, Tsz Wan Shan, and Kwai Tsing District.

I27 Budget Living

Middle-aged household heads with elders, urban mature public estates

Budget Living are mainly middle-aged to mature families, usually age 45-64. Nearly half of the households have at least one elderly member of age 65 or above. People in this group consist of singles or married couples who have low incomes in general. With low level of education, they hold positions such as plant and machine operators and assemblers, and other elementary occupations. They travel by public light buses or MTR to work.

Budget Living live mainly in mature low-rent public estates that are mainly located in Kowloon. These flats are small in the area with one or two rooms. Representative areas include but not limited to Kowloon East, Wong Tai Sin, and Kwai Tsing District.  Representative estates include but not limited to Shun Tin Estate, Lower Wong Tai Sin Estate, Shun Tin Estate, and Kwai Fong Estate.

I28 Multi-Generation Endeavours

Mature families with extended family members, plenty of amenities, mature public estates, relatively apart from cities

Multi-Generation Endeavours are relatively mature families with grown-up kids or extended family members. Many of them were born in The Mainland and migrated to Hong Kong years ago. Many of them have retired. With primary education or below, those who are still working take up elementary occupations from industries such as accommodation and food services, and construction. They have low incomes. Many of them rely on financial support from family or government social welfare subsidies.

Multi-Generation Endeavours live mainly in mature low-rent public estates in the old district of Hong Kong and Kowloon. Representative areas include but not limited to Kowloon East, Wong Tai Sin, and Shau Kei Wan.  Representative estates include but not limited to Wong Tai Sin Estate, Tsui Ping Estate, and Yiu Tung Estate.

I29 Urban Empty Nesters

Mature empty nesters, mature large public estates

Urban Empty Nesters are elderly families with no kids at home or grown-up kids who live separately. They completed primary education levels. Those not yet retired have low-income jobs from industries such as manufacturing, service and sales workers, transportation, storage, and postal and courier services. Their main expenditures are on food and daily groceries.

Urban Empty Nesters live mainly in old low-rent public estates in the old districts of Hong Kong and Kowloon. Representative areas include but not limited to Siu San Wan, Wah Fu, Tsing Yi, and Kowloon East.  Representative estates include but not limited to Siu Sai Wan Estate, Wah Fu Estate, Cheung Tsing Estate, and Tak Tin Estate.