Young families, recent years built public estates

Social Freshmen are younger or middle-aged individuals living in newly developed public estates located mainly in Kowloon and the New Territories. Many are immigrant families from The Mainland in the past 7 years. They are younger individuals or middle-aged families with children. Their family sizes tend to be small and usually engage full-time mothers or grandparents to look after their kids. They have low incomes. With primary to secondary education levels, they work in the fields of accommodation, food services, transportation, storage, postal and courier services and construction.

Social Freshmen live in newly developed public estates that were built after year 2000. These public estates mainly located in Kowloon and the New Territories.

J30 Young Families

Young families with kids, remote but modern public estates, plenty of families with immigrant family members

Young Families are younger families with or without kids. With primary to secondary education levels, they take up low-income jobs in service and sales workers, craft and related workers. Many of them are likely immigrant families from The Mainland in past 10 years or above. They travel by bus and MTR to work.

Young Families live mainly in newly developed low-rent public estates in Kowloon and the New Territories. Representative areas include but not limited to Cheung Sha Wan, Kowloon East, Tsing Yi, and Tin Shui Wai.  Representative estates include but not limited to Hoi Lai Estate, Po Tat Estate, Cheung Wang Estate, and Tin Heng Estate.

J31 Brand New Renters

Young families with kids, recent public renters, new public estates

Brand New Renters are young families with kids and recently move into public estates. Plenty of them are immigrants from The Mainland a few years ago in the last 5 to 10 years. They speak Cantonese, Putonghua and other Chinese dialects. With primary to secondary education levels, they have low to medium-income occupations in service and sales workers, craft and related workers.

Brand New Renters live mainly in new public estates in Kowloon and the New Territories. Representative estates include but not limited to Shek Lai Estate, Mei Tin Estate, Choi Ying Estate, Sau Mau Ping Estate, and Lam Tin Estate.