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Bookstore & References
Bookstore & References

Bookstore & References
Many books on direct mail are published each year, from central topics to peripheral ones. Here are some examples:

Tested Advertising Methods by John Caples
Being Direct : Making Advertising Pay by Lester Wunderman

Commonsense Direct Marketing by Drayton Bird, Anne Knudsen
BThe Customer Marketing Method: How to Implement and Profit from Customer Relationship Management by Jay Curry, Adam Curry
Commonsense Direct Marketing
by Drayton Bird, Anne Knudsen

Successful Direct Marketing Methods by Bob Stone
All Consumers Are Not Created Equal:The Differential Marketing Strategy for Brand Growth and Profits
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