Step-by-Step Guide for DM Campaign Management

Phase I: The Promotion Development Process (PDP)
1.	Strategy Formulation and Campaign Plan
2.	Campaign Promotion Briefing
3.	Creative Direction, Concept Development
4.	Copywriting
5.	Design and Artwork
6.	Colour Separation and Proof
7.	Production
8.	Post Production
9.	Addressing and/or Personalization
10.	Lettershopping
11.	Postal Sorting
12.	Postal Lodging

Phase II: Response Management
1.	Enquiries Handling
2.	Order Processing
3.	Fulfilment and Delivery Logistics
4.	Billing and Collection
5.	Data Capture and Reporting

Phase III: Results Analysis and Future Plans
1.	Marketing & Financial Data Reconciliation and Analysis
2.	Analysis and Interpretation of Tests
3.	Next Campaign and More Tests

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