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Hong Kong Post - Linking People, Delivering Business Are you missing your target audience?
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Direct Mail Marketing Basics
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Forms

Forms

Various Forms of Direct Mail

Letter - this is addressed to the mail recipient and contains the proposition, the product/service description & benefits, the offer, and a "How to Action?". The addressing to the recipient could be a simple label with name and address, or it could be personalized to various degrees with unique information of the individual concerned.

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