Various Forms of Direct Mail 1. A Standard Direct Mail Pack for sales & promotion or generating leads, will usually consist of the following components: i. Letter ii. Brochure iii. Outside (or Outer) Envelope iv. Response Device 2. Catalogues 3. Advance Mailings 4. After Event Promotions 5. Free-Rides • "Free" means that no extra postage is required. Free-Rides can take several forms: • Billing Inserts • Blow-ins • Friends Forms • Addressed Ride-on Ads 6. Cut-out Coupons 7. Occupant Mailings 8. Hongkong Post Circular Service 9. Irregular-Shape DM back to top ^
Various Forms of Direct Mail