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Direct Mail Marketing Basics


Various Forms of Direct Mail

Addressed Ride-on Ads — Billing Inserts and Blow-ins are unaddressed, generic pre-printed items folded into statements or publications. Addressed Ride-on Ads are a recent development in which promotion messages are personalized and computer printed onto statements for selected segments of the bank/utility company's customer database. This is powerful and economical because it capitalizes on the advantages of targeted mailing, but saves on printing costs, postage costs, and even part of the list rental charges. However, it requires some extra efforts to convince major financial institutions or utility companies, as Addressed Ride-on Ads require extra work on their systems.


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