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Direct Mail Marketing Basics


Various Forms of Direct Mail

Irregular-Shape DM — introduced by Hongkong Post as a new service to fully utilize the creativity of marketers and their creative teams. This service accommodates all components of a full Direct Mail pack into an "envelope" which can be created in any shape and with any colour scheme. It is believed that these packs will increase mail opening and response rates. Approval, however, has to be obtained from Hongkong Post before producing these packs. Please click here for more details.


Profitable DM Guide Related Links
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Dos and Don'ts of Direct Mail

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