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Direct Mail Marketing Basics


Various Forms of Direct Mail

This is a reminder effort, usually mailed about one week after the main Direct Mail pack. It could take the form of a simple 1-2 page Reminder Letter, helping the target to remember the Direct Mail pack, and the benefits they could be missing out on. Or it could repeat the main Direct Mail pack with or without the Brochure/Catalogue, depending on the economics of each campaign.
These After Event Promotions can help increase response rates, especially for sales promotions, by 35% or more - powerful and profitable if managed properly.


Profitable DM Guide Related Links
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Dos and Don'ts of Direct Mail

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