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Direct Mail Marketing Basics


Various Forms of Direct Mail

Response Device - this can be an order form page, a card (which could be faxed or mailed back), a phone number for calling back, or an email address for quick reply. Usually, time-sensitive prompt reply incentives are promoted on the Response Device, to induce more mail readers reply and do so more promptly.


Profitable DM Guide Related Links
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Dos and Don'ts of Direct Mail

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