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Direct Mail Marketing Basics


Various Forms of Direct Mail

Usually printed in a corner of an ROP ad in a newspaper or magazine. Respondents cut them out and mail or fax them back to claim some freebies or participate in a game or a lucky draw. They are also sometimes printed on product wrappers or boxes. Cut-out Coupons work more for data collection than product selling.


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Dos and Don'ts of Direct Mail

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