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Direct Mail Marketing Basics


Various Forms of Direct Mail

Occupant Mailings — sometimes called House Drops. These are unaddressed mailings (or simply addressing the recipient as "The Occupant"). They could take the form of a full Direct Mail pack with letter, brochure, etc., or they could be a Brochure alone, tipped with a brief note. They usually work for event promotion or lead generation more than for product sales.


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