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Direct Mail Marketing Basics


Various Forms of Direct Mail

Outside (or Outer) Envelope - this is the vehicle for carrying all other components of the Direct Mail piece. In order to improve on the effectiveness of the Direct Mail, the envelope has to be created and manufactured in such a way that the recipients are induced to open it as quickly as possible, by using teaser lines, graphics or goodies showing through a window on the envelope, front or back.


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Dos and Don'ts of Direct Mail

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