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Awards for Outstanding Work
One of the best ways to improve the quality and effectiveness of your Direct Mail is to see how successful campaigns have achieved their goals. Whether you are looking for creative solutions, choice of materials, or information on the results and performance of various campaigns, this Awards section provides a valuable source of reference for highly acclaimed work from both local and international award shows.
Local Awards

Interactive & Direct Awards (iDA)
The iDA Awards is the annual industry Awards organized by HK4As to recognise excellent Direct creatives produced in Hong Kong and Mainland China. The Awards has been one of the exciting events receiving great respect from the advertising industry.

To see sample creatives of the winners, please click the following links

2007 List of Winners:

Merit NWA - Elastic OgilvyOne Worldwide Hong Kong
Merit Wedding - Your Magic Touch Infamous
Merit Audi A4 - Year-end Bonus Leo Burnett Shanghai

2006 List of Winners:

Silver – Breast Pad Grey Hong Kong
Bronze Northwest Airlines – Ice Cream OgilvyOne Worldwide Hong Kong
Bronze Mint – Mint Gay Party Invitation Leo Burnett Shanghai

2005 List of winners:

Bronze IBM - Fingerprint Launch OgilvyOne Worldwide Beijing
Merit IBM - Flipbook Server DM OgilvyOne Worldwide Beijing

2004 List of winners:

Gold Land Rover - Adventure Land Y&R, Wunderman Beijing
Silver IBM China - IBM Integration World Event Invitation OgilvyOne Worldwide Beijing
Bronze Fedex China - Connecting you to the world faster acquisition pack OgilvyOne Worldwide Shanghai
Bronze IBM China/HK - Plasticine OgilvyOne Worldwide Hong Kong
Bronze Northwest Airlines - Portland Gateway Launch OgilvyOne Worldwide Hong Kong
Merit Ogilvy & Mather - Joyous Greetings from Tomorrow Ogilvy & Mather Hong Kong
International Awards
ECHO Awards
The DMA International ECHO Award – it is a comprehensive direct marketing award recognizing excellence in strategy, creativity and results. There are eleven basic categories, winners of which will be awarded gold, silver and bronze ECHO awards. To enter, please send an email to for more details.
The EFFIE Award
The EFFIE Awards
EFFIE measures effectiveness. Some EFFIE winning campaigns contain direct mail components.
The ADDY Awards
ADDY awards competition is the creative excellence competition designed to recognize the best of the best entries of the Advertising Federation of the Desert American Advertising Awards Competition.

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