Awards for Outstanding Work
•	One of the best ways to improve the quality and effectiveness of your Direct Mail is to see how successful campaigns have achieved their goals. Whether you are looking for creative solutions, choice of materials, or information on the results and performance of various campaigns, this Awards section provides a valuable source of reference for highly acclaimed work from both local and international award shows.
Local Awards
•	Interactive & Direct Awards (iDA) The iDA Awards is the annual industry Awards organized by HK4As to recognise excellent Direct creatives produced in Hong Kong and Mainland China. The Awards has been one of the exciting events receiving great respect from the advertising industry. To see sample creatives of the winners, please click the following links 2007 List of Winners: Merit NWA - Elastic OgilvyOne Worldwide Hong Kong Merit Wedding - Your Magic Touch Infamous Merit Audi A4 - Year-end Bonus Leo Burnett Shanghai 2006 List of Winners: Silver Breastcancerhk.org – Breast Pad Grey Hong Kong Bronze Northwest Airlines – Ice Cream OgilvyOne Worldwide Hong Kong Bronze Mint – Mint Gay Party Invitation Leo Burnett Shanghai 2005 List of winners: Bronze IBM - Fingerprint Launch OgilvyOne Worldwide Beijing Merit IBM - Flipbook Server DM OgilvyOne Worldwide Beijing 2004 List of winners: Gold Land Rover - Adventure Land Y&R, Wunderman Beijing Silver IBM China - IBM Integration World Event Invitation OgilvyOne Worldwide Beijing Bronze Fedex China - Connecting you to the world faster acquisition pack OgilvyOne Worldwide Shanghai Bronze IBM China/HK - Plasticine OgilvyOne Worldwide Hong Kong Bronze Northwest Airlines - Portland Gateway Launch OgilvyOne Worldwide Hong Kong Merit Ogilvy & Mather - Joyous Greetings from Tomorrow Ogilvy & Mather Hong Kong
International Awards
•	ECHO Awards The DMA International ECHO Award – it is a comprehensive direct marketing award recognizing excellence in strategy, creativity and results. There are eleven basic categories, winners of which will be awarded gold, silver and bronze ECHO awards. To enter, please send an email to echo@the-dma.org for more details.
The EFFIE Award
•	The EFFIE Awards EFFIE measures effectiveness. Some EFFIE winning campaigns contain direct mail components.
The ADDY Awards
•	ADDY (ADDIES) ADDY awards competition is the creative excellence competition designed to recognize the best of the best entries of the Advertising Federation of the Desert American Advertising Awards Competition.

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